Products

Elita Beverly Hills 4oz LUXURIANT (Non-Greasy) OIL SERUM For Soft Smooth Silky Hair: | Includes 5 Oils | Argan | Borage | Evening Primrose | Pa...

Elitá Beverly Hills 33.8oz Salon Shampoo is a professional grade, paraben free, sulfate free, and color safe balancing shampoo with a unique blend ...

STYLE CREAM w/ Organic Argan Oil elitá Beverly Hills Style Cream 8oz is an excellent, paraben free, styling cream designed to hold your hair in pl...

VOLUME SPRAY w/ Quinoa Protein & Vicia Faba Imagine your hair healthier with greater volume and hold! That’s what you’ll experience with elit...

K18 FutureIQ™ Biomimetic Hair Longevity Serum The future of healthy hair starts at the scalp. K18 FutureIQ™ Biomimetic Hair Longevity Serum is an a...

Genus Thermal Protective Spray 150mlThermal Protective Spray with a film-forming and anti-static action. It protects hair from heat and from desic...

Genus Argan Shampoo 10 liters / 2.6 gallon  Great For Dry, Frizzy, Damaged Hair 

REPAIRING TREATMENT LEAVE-IN Leave-in Restructuring Treatment with biomimetic technology. Repairs hair bonds, prevents breakage and split ends and ...

GENUS ARGAN MOISTURIZING Moisturizing shampoo for dry, frizzy and treated hair.  Enriched with Argan Oil and Linseed Oil, performs an effective nou...

GENUS ARGAN MOISTURIZING Moisturizing serum for dry, frizzy and treated hair.  Enriched with Argan Oil and Linseed Oil, nourishes and moisturizes t...

Sebum control shampoo for greasy scalp and hair. Thanks to its balanced formula with gentle surfactants and Wheat Proteins, effectively removes exc...

Energizing lotion for fine, weak hair.  Performs an effective strengthening and stimulating action, thanks to the formula enriched with Chili Pepp...

Energizing lotion for fine, weak hair.  The balanced formula, boosted with Horseradish, Wheat Proteins and Soya, tonifies and nourishes the scalp ...

Energizing shampoo for fine, weak hair.  The formula containing Chili Pepper Extract and Wheat Proteins performs a regenerating action, helping to...

The advanced coloring technology with exceptional moisturizing properties to offer the coloring desired. OxyGenus offers a vast range of 82 differe...

Color protection conditioner for colored hair.  Enriched with Hyaluronic Acid and a special multi-vitamin complex, nourishes and moisturizes the h...

Color protection mask for colored hair.  The extra-gentle formula with Hyaluronic Acid and a special multi-vitamin complex disentangles, nourishes...

Color sealing cream for colored hair.  extra-gentle formula with Hyaluronic Acid and a special multi-vitamin complex completes and perfects the co...

Hybrid Shake - Genus ExpressionsPhase Leave-In Spray A revolutionary 2-phase spray that combines the benefits of a leave-in conditioner and a styli...

GENUS INTENSE RESTORE Intense restoring shampoo for frizzy, damaged hair Its formulation based on Silk Proteins and Fruit and Ginseng Extracts has ...

Restructuring leave-in lotion for treated and damaged hair.  Enriched with Keratin and Silk Proteins, restructures and nourishes the hair in depth...

Restructuring shampoo for treated and damaged hair.  Thanks to the formula enriched with Keratin and Silk Proteins, effectively cleanses the hair,...

Restructuring treatment for split ends, for treated and damaged hair.  The special smoothing action disciplines the hair, bringing instant sheen a...

Extra Strong Hair Spray - GENUS Expression The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading...

Enriched with Milk and Wheat Proteins, cleanses the hair gently, leaving it silky-soft, shiny and manageable.