Matrix’s Color Obsessed Shampoo protects against fading and extends the life of color vibrancy for all clients with color treated hair. Gently cleanses and prolongs the vibrancy of colored hair. Enriching Vitamin E is rich in antioxidants to protect against environmental damage. Sunflower Oil contains emollients that condition and soften strands. Renews moisture and helps strengthen porous hair. Protects hair against environmental aggressors.